If you think scoring a ticket to the Academy Awards is hard, try getting an invite to the Greenroom where the elite meet, greet and hang out before they utter the words "And the Oscar goes to..."
Becoming as big a tradition as the red carpet, Architectural Digest celebrates its 11th year (if memory serves me correct) as host of what is known as the AD Greenroom. Touted by the Hollywood Reporter as "one of the most high-profile design gigs in the industry," luminaries ranging from Carleton Varney, Waldo Fernandez and Madeline Stuart to this year's designer, acclaimed architect David Rockwell of the Rockwell Group have designed the famed celebrity retreat.
No stranger to set design, Rockwell created the sets for the Oscar telecast in 2009 and 2010 and this year enlists the help of Academy Award winning actress Susan Sarandon. Careful not to upstage the celestial guests, Rockwell mixes neutral toned contemporary and vintage furniture in a study of casual elegance. Fusing technology into the hospitality mix, the room's focal point is an animated wall installation filled with 86 electronic devices (think tablets, televisions and Smartphones).
For those of us who are comprise the population of mere mortals, here is a sneak of this year's Greenroom along with some of my favorites from the past years:
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Rockwell's designs for the 2014 AD Green Room feature a media mosaic sponsored by Samsung, displaying images from 42 socially conscious feature film nominees from the past. |
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| Rockwell and Sarandon selecting images from the Academy's vast collection for the room's artwork |
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| Inspired by the legendary Old Hollywood decorator William Haines, Waldo Fernandez created a library of hand painted book jackets from the Academy's archives. |
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The always colorful Carleton Varney, President of Dorothy Draper and Co., channels his mentor's penchant for Hollywood Regency in the 2008 Greenroom.
Read here for more on the history of the AD Greenroom. And if you'd like to learn more on Carleton Varney, see my cover story for Array Magazine. Happy Oscar Week!
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